Foundations for safe sleep cot card - HE1100

Reviewed
March 2026
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Reviewed
March 2026
Updated
March 2026
Format
Postcard
HE code
HE1100
Language
English

The full resource:

Here is how to keep pēpi safe, every sleep:

  • FACE UP, FACE CLEAR:
    Sleep pēpi on their back for every sleep, with nothing near their face like toys, loose blankets, cords or pillows.
  • FLAT & FIRM:
    Pēpi are safest in their own flat, firm bed with firm sides, like a wahakura, cot, or bassinet.
  • FREE:
    Pēpi is safest and well when they are in an environment that supports breastfeeding and is smoke, vape, alcohol, drug and harm-free.
  • FATHERS & FAMILY:
    Everyone in the whānau helps keep pēpi safe while they sleep and
    supports them to stay well.

Protect Me By Making Every Sleep a Safe Sleep

Every year in Aotearoa, around 50 babies die suddenly in their sleep.

Many of these losses can be prevented. Smoking while pregnant increases the risk about 6 times and when smoking in pregnancy and bedsharing happen together, the risk can
be up to 32 times higher.

For more information,

  • speak to your midwife, Well Child Tamariki Ora Provider, Doctor, Nurse, or contact:
  • Plunketline 0800 933 922
    (Parenting Help and Advice 24/7)
  • Healthline 0800 611 116
    (Health Advice 24/7)

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